We have recently seen some blockbuster acquisitions of internet real estate in the form of premium, dotcom domain names. NFTs.com was acquired for a reported $15 million, and HubSpot acquired Connect.com for $10 million. Over the last few years, exact match keywords have become important, valuable digital assets and signify a transformational shift in the way premium internet domain names are valued.
In the BG (Before Google) era, most people navigated the web by typing a keyword or domain name into their browser. Having a world-class domain name and brand was almost like owning a “TV network,” but one that is global and without walls. Initially, the focus was on one-word, generic domain names that represent a massive global category, such as Sweeptakes.com or Home.com.
Dispatches From The Front 