Email is an effective and affordable marketing tactic. Implementing email marketing is straightforward, thanks to email templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and prospect engagement, and customers can respond directly to offers.
However, like all marketing channels, email marketing has its share of obstacles to overcome. We’ll examine the most significant issues plaguing marketers and how to use email marketing best practices to solve them.
Email marketing challenges and solutions
The biggest email marketing challenges include earning new subscribers, increasing open rates, retaining subscribers, improving deliverability, boosting click-through rates, and achieving a measurable return on investment (ROI).
Dispatches From The Front 