As Google builds up to the Pixel 10 launch on August 20, the company has posted a cheeky 30-second video on YouTube that playfully throws shade on the delayed AI-enhanced Siri features, which were first announced at WWDC 2024 and meant to land on iPhones in April 2025.
- The voice over begins by saying, “If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon” – a direct jab at Apple.

- The video (above) continues, showing us the outline of the Pixel 10 while the voice muses, “or you could just… change your phone” – cheeky.