There are more than 3,800 franchise systems and they are not all created equal.
I’m not talking about the fact that there are different concepts, services, or products they offer. I’m speaking about the quality of the system and the support that they offer their franchisees. This is the most important reason to invest in a franchise in the first place. Franchise candidates buy into a system to take advantage of a proven model of success and unmatched support, so they don’t have to take on all of the risks of building their own business.
However, just because a brand may have name recognition, a friendly corporate team and a product you’re sure will be a hit, doesn’t mean that it’s the right franchise for you to buy. Beyond the considerations of how well your life goals and skills match up with a given franchise, candidates need to make sure that the franchisor meets a high standard in several key areas. Choose correctly, and your road to profitability becomes much clearer. Choose poorly, and you might have been better off launching a startup business.
Dispatches From The Front 