Apple is reportedly accelerating development on their new wearable: AI-powered smart glasses designed to compete directly with Meta’s Ray-Bans. According to Bloomberg, the Cupertino-based company is targeting a late 2026 launch and has begun preparing large-scale prototypes for production.
This new report clarifies and updates earlier information reported by our publication, which speculated that Apple would debut its smart glasses alongside custom chips based on Apple Watch architecture. At the time, sources suggested that chip production would begin in summer 2026. However, Bloomberg now confirms that Apple aims to start producing significant quantities of the smart glasses themselves — not just their components — by the end of 2025, signaling a more aggressive timeline than previously expected.
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