Every business needs funding to launch and grow. Often, that funding comes directly from the founder or a business loan. For some businesses, though, getting to that next level requires the help of a business investor. That avenue can be rewarding but carries unique challenges, such as finding the right investors and successfully courting them. Whether you court venture capitalists, angel investors or crowdfund your investments, you must recognize a good deal from a bad one to avoid getting burned.
What makes a good investment deal?
If you create a detailed investor persona and a compelling pitch, your hard work will eventually pay off, and you will be rewarded with an investment deal. However, not all investment deals are created equal. How can you tell the good from the bad? Don’t just jump at the money. Stop to think about where the deal in question can get you down the line and how it might influence the overall growth of your business in the long term.
Dispatches From The Front 