Reddit co-founder Alexis Ohanian, 41, has joined forces with former rival Kevin Rose, 48, to revive Digg, a social and link-sharing website Rose founded in 2004 — it was divided up and sold for parts to Betaworks, LinkedIn, and The Washington Post in 2012. The two intend to infuse the new Digg with AI content moderators, a move not yet implemented by Reddit.
The Digg of 2004 allowed users to share links that others could “digg” and upvote or “bury” and downvote, creating a place for trending news. Users could comment on links too, with the most popular content ending up on the homepage.
In its heyday, Digg attracted 40 million monthly unique users, but after a 2010 update removed the “bury” button, users revolted and left the site in droves, leading to its demise.
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