There’s a staggering $115 trillion of global opportunity in 2025.
And international expansion is seen as key for long-term growth, according to WellsFargo, “with emerging markets providing the greatest opportunities.”
Branching out into another community or state can be daunting, let alone going outside of the U.S.
Where does an entrepreneur even start?
For entrepreneurs and startups looking to expand beyond U.S. borders, start with the same basics:
Build strong, loyal customer bases
Small businesses often have the agility to adapt quickly to cultural and linguistic nuances. Unlike larger corporations, they can personalize their approach to align with a specific market’s traditions and preferences.
For example, a small boutique exporting goods to Italy might tailor its messaging to align with local customs, such as celebrating Ferragosto, a major holiday in August. This flexibility allows small businesses to build strong, loyal customer bases.
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