Three years ago, when we asked companies how they were using artificial intelligence in their operations, the highest-performing companies (the leaders), stood out in five areas: governance, deployment, partnerships, people, and data availability. Since then, generative AI (gen AI) has burst on the scene. So, in late 2023, we followed up, surveying more than 100 companies in sectors from automotive to mining and conducting in-depth interviews with senior executives.
We saw three notable developments. First, the gap between the leaders and the rest has widened. The leaders — defined as the top 25% of respondents — now see performance levels 3.8x that of the bottom half of companies, up from 2.7x in 2021. One reason for this is that as leaders build differentiated capabilities, these have a compounding effect over time, widening the performance advantage.
Dispatches From The Front 