Creating and publishing content regularly requires organization. That’s where a content calendar comes into play.
While some are more detailed than others, a content calendar helps you plan content weeks or months in advance. Creating a content calendar from scratch might seem intimidating or overwhelming, but it’s doable. We’ll explain why a content calendar is essential to your content marketing efforts and customer communications and how to create one.
What is a content calendar?
A content calendar, sometimes called an editorial calendar, is a schedule of the content you plan to write, produce and publish. You can create one using a spreadsheet, an actual calendar, or various business organization apps and tools.