Achieving product-market fit (PMF) is the holy grail for any business. As founders, we often start our journey with a brilliant idea and the illusion that we already know our target audience. Once we get our first customer, we are naturally inclined to believe that we have found our PMF. Yet, this might be a dangerous mistake.
In a world where more than half of startups close before five years, poor product-market fit is a top reason why a company goes out of business. And even if you don’t fail right away, you might still be one of the 72% of startups facing product-market-related issues, which includes no market need or mistiming that cripple your growth. The median time from idea to PMF is about two years, however. So it’s never too late to change your go-to-market plan and find your market fit.
Dispatches From The Front 