Many people have heard of Public Relations (or ‘PR’ as it’s more commonly referred to), but most couldn’t tell you what this field is at the core. You may have heard about how PR can help your business, or perhaps you’ve heard about it being a lucrative career option in today’s age.
Having read this brief article, you’ll leave knowing what PR is all about and what the benefits are.
What is Public Relations?
Essentially, Public Relations refers to managing communications between an organization or business (or sometimes even an individual) and their client base or target audience. A PR team is there to build awareness and a positive association around their client/employer, working to shape and mold a given brand to align it with an overarching, global objective.
Naturally, this process combines many different practices at once, necessitating a wholly holistic approach. PR could be responsible for anything from copywriting, press release writing, organizational strategies, and really anything that can propel the brand’s image positively.
Dispatches From The Front 