In business, everyone has an opinion. It can be easy for founders to get swayed by the latest trends, customer chatter, or investor pressure. However, for Christian Toetzke, founder and CEO of the global fitness racing craze HYROX, staying true to his original vision has been key to the company’s explosive growth.
“You have to be very convinced about your product and the DNA of a product. And you have to stick to the game plan,” he says.
Toetzke appears this week on an episode of One Day with Jon Bier to talk about the power of persistence, the importance of retaining company equity, and other lessons he’s learned since launching his brand in 2017.
Dispatches From The Front 