Have you ever felt totally uninspired by those vague corporate mission statements? The ones that say things like “To be the world’s most trusted provider of integrated solutions”?
Or by those vague New Year’s resolutions? The ones that say things like “Get in shape” or “Be a better person”?
Blah blah blah. What does that even mean? Nothing.
Chances are you have. These generic, meaningless statements are all too common – both in the business world and in our personal lives. And they leave us feeling completely disconnected and unmotivated.
There’s a reason most resolutions and personal goals fail – they lack authenticity. They are detached from our real values, passions, and what we actually want to achieve. Instead of inspiration, they breed apathy.
Dispatches From The Front 