Google is launching a new Android feature to drive users back into their installed apps | TechCrunch

Google has a new plan to promote Android apps outside of its Play Store. It was launched last week at its Google I/O 2024 developer conference, where the company spoke of a plan to re-engage users with apps they already have installed on their devices, as well as new ones, by giving developers a place to showcase their content in a unique way. Already, the company has more than 35 developer partners on board to test the new offering, including Spotify, Pinterest, Tumblr, TikTok and Shopify

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