Despite an improving economy and record-setting consumer spending (The CNBC/NRF Retail Monitor shows total retail sales in the first quarter up 2.65% over 2023’s record-breaking sales totals), small businesses are struggling to effectively market their goods and services, according to the latest report from Constant Contact: Small Business Now: The Current State of SMB Marketing.
The report reveals what Constant Contact calls “a concerning trend”—many small business owners are overwhelmed by marketing, and 73% aren’t confident that their current strategy is contributing to their business goals. This uncertainty is fueled by not knowing which are the best methods for communicating with customers and lacking the time to execute campaigns. Both challenges lead to “a cycle of procrastination” that hinders small businesses from reaching their potential.
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