Walmart announced on Tuesday that it is putting a new grocery label on the shelves called Bettergoods — the largest private food brand launched by the retailer in two decades.
The move could help Walmart hold on to higher-income shoppers who have flocked to the retailer in times of higher inflation by filling Walmart’s grocery aisles with 300 new products tailored to vegan, gluten-free, and adventurous dietary choices.
Bettergoods has three focus areas: plant-based goods like $3.44 oat milk ice cream, culinary flair foods like bronze cut pasta for $1.97 or jalapeño chowder for under $4, and “made without” foods, like gluten-free products
Dispatches From The Front 