If you have developed a new product or service, the next step is to develop a memorable brand, or trademark and slogan. Before you begin displaying these on product packages or your website, take a few minutes to be sure each is available for use. If you don’t, you may run into an expensive problem in the future.
I’m talking about trademarks and the risk of infringing on someone else’s legal rights.
It takes only a few minutes to check whether the brand for your new product is already someone else’s trademark or confusingly similar to a trademark in use. Start by quickly searching Google, Bing, DuckDuckGo and both of the major mobile app stores — Apple App Store and Google Play.
Dispatches From The Front 