Would you like to be the best business in the world or be the best business for the world?
Look closely at the two options. The key differentiators are in italics. A company that wishes to be the best business in the world ultimately does not share the same outlook as the one that wants to be the best for the world. These latter companies use business as a force for good. They are known as B Corporations: purpose-driven corporations that create benefit for all stakeholders.
What’s a B Corporation?
Incorporating as a B Corporation means following a slightly different process than that of forming a limited liability company (LLC) or a general corporation.
Dispatches From The Front 