Becoming a consistent and quality resource for reporters, engaging in social causes, and creating and using a consistent hashtag are only a few of the ways these marketing leaders and business leaders keep their brands top of mind year-round. Read on for their best PR tips.
PR tips to maintain brand awareness
1. Never stop pitching
“It’s crucial to constantly pitch new content ideas to your press and media contacts. If you only submit the same ideas, they will become stale; consistent outreach to journalists and sending new data or thought leadership will improve the likelihood that your brand is represented.”
—Logan Mallory, Motivosity
2. Require marketing staff to come up with ideas for digital marketing campaigns
Dispatches From The Front 