This Week in AI: Do shoppers actually want Amazon’s GenAI? | TechCrunch


Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world of machine learning, along with notable research and experiments we didn’t cover on their own.

This week, Amazon announced Rufus, an AI-powered shopping assistant trained on the e-commerce giant’s product catalog as well as information from around the web. Rufus lives inside Amazon’s mobile app, helping with finding products, performing product comparisons and getting recommendations on what to buy.

From broad research at the start of a shopping journey such as ‘what to consider when buying running shoes?’ to comparisons such as ‘what are the differences between trail and road running shoes?’ … Rufus meaningfully improves how easy it is for customers to find and discover the best products to meet their needs,” Amazon writes in a blog post.

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