Ultimately, the clients you serve are a representation of the kind of business you are. That’s not to say discrimination is acceptable of course, but certain measures such as your pricing, the technical knowledge required by those who understand what you have to offer, and how you market can all have an influence on this.
A high-street music store is certainly going to appeal to a different market than a guitar luthier who spends seven months handcrafting a custom guitar for a vast array of discerning clients, and the latter doesn’t need to “discriminate” for natural prestigious and understanding clients to form around him.
Perhaps you’re just starting out with such a refined enterprise, and you need to determine your best approach. This requirement can apply to any industry, from event caterers to those looking to improve their HVAC SEO rankings. Either way, understanding the clients and their needs comes first.
In this post, we’ll discuss how this approach might work differently for prestigious clients, and what tips would work best for those you hope to serve:
Dispatches From The Front 