I’ve always rooted for the Surface. What started exclusively as a way to push the concept of the Windows 2-in-1 has grown into a full-fledged premium laptop brand, with options at nearly every price point.
But after a year like 2023, it’s hard not to feel like we may be reaching a turning point for the brand.
This year was a very slow year for the Surface. Microsoft announced four new Surface devices in 2023: the Surface Go 4, Surface Laptop Go 3, Surface Hub 3, and the Surface Laptop Studio 2. That might sound like a lot, but when you break it down, the “Go” devices are both budget-focused, and the Surface Hub 3 is a purely commercial product. The Surface Laptop Studio 2 was really the only exciting new consumer device announced, and it was a fairly minor spec update. The Surface line has never been known for consistent updates or drastic design changes, but that’s still a very quiet set of updates to Microsoft’s flagship line of PCs.
Dispatches From The Front 