King Arthur launches a new 100% regeneratively-grown flour blend | Fast Company


A new King Arthur Baking Company product is hitting the shelves: In a verdant green bag, the company is now selling a 100% Regeneratively-Grown Climate Blend—a first for the more than 230-year-old brand—meant to help restore soil health.

The whole wheat flour blend is a mix of grains developed by the Breadlab, a research lab at Washington State University that breeds varieties of wheat, barley, and rye that are healthier for both humans and the soil than commodity wheats. Those commodity wheats, grown for the industrial-scale market, have been bred primarily for durability and disease resistance, or with high yields in mind, at the expense of attributes like nutrients, flavors, and soil benefits.

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