Data plays an important role in making informed decisions about advertising and can provide you with valuable insights about your target audience. Here 12 industry professionals share how to use data to tailor your next advertising campaign to achieve maximum results.
12 ways to use data to improve your advertising results
1. Retargeting campaigns
“When search/demographics data is available, we like to use it for retargeting campaigns and targeted search-engine ads. One of our recent advertising campaigns, which targeted businesses looking for print designs, almost flopped. But a retargeting campaign fueled by data helped us recover our money and make a profit. Retargeting campaigns are popular in advertising, but they only work when you can make informed decisions using customer data.”
—Tom Golubovich, Ninja Transfers
Dispatches From The Front 