Adobe has released its forecast for the upcoming U.S. holiday season, highlighting some noteworthy trends and data of significant importance for small business owners.
Based on a vast trove of data analyzed by Adobe Analytics, the company anticipates a 4.8% year-over-year growth in U.S. online holiday sales, amounting to $221.8 billion. This is up from the $211.7 billion observed in 2022, which had a growth rate of 3.5% from the preceding year. Such growth underscores small businesses’ importance in prioritizing their online presence and digital marketing strategies to tap into this expanding market.
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