TikTok has unveiled its latest venture – the TikTok Shop. The feature will introduce shoppable videos and LIVE streams right into users’ For You feeds, and it already has a massive potential audience with over 150 million users in the US,
With the viral trend #TikTokMadeMeBuyIt, highlighting users’ eagerness to purchase products endorsed by their favorite creators, the TikTok Shop will fundamentally shift the way small businesses approach online marketing and sales.
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