EMV chip cards have become the bread and butter of in-person card payment. So why aren’t you accepting them yet?
- EMV technology powers credit and debit cards that include payment chips alongside the traditional magnetic stripe.
- The liability for credit card fraud stemming from non-EMV transactions lies with merchants, not credit card companies.
- The primary benefits of EMV ― fraud reduction, mobile add-ons, easier customer payments ― substantially outweigh the challenges of implementation.
- This article is for small business owners interested in accepting EMV payments through credit card chips.
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