As a business owner, you need to know how to differentiate your business from your competitors.
What is product differentiation?
Product differentiation is what makes your items or services unique. This can be because of a particular technology or design you own, specialty support you offer, a stellar customer experience you create or anything else. The goal here is to identify and focus on the aspects of your product or service that make customers want to work with you.
Why is product differentiation important?
Dispatches From The Front 