For promoting a brand, influencer marketing has become a key tool for digital marketers. So how can a small business find influencers and what are best practices to get them to promote your brand and company? From ensuring that your product aligns with the influencer’s brand to making them the protagonist of your compelling story, 14 entrepreneurs and marketers share their best advice.
How to get influencers to promote your business
1. Turn to influencers in compatible industries
“To find influencers to promote your product, you need to find people in similar industries who have similar target audiences. For instance, if you’re a healthy food and beverage company, it makes sense to partner with an Olympic athlete. Or, if you sell products for the home, then a partnership with a well-known interior designer would be a good fit. Create professional relationships with compatible influencers and it won’t be a hard sell for them to promote your brand.”
Dispatches From The Front 