If you purchase a new body wash from skincare company KraveBeauty, you’ll be taking advantage of something that might otherwise have been waste. The body wash wasn’t a planned product, but a happy accident after a batch of the brand’s face cleanser didn’t quite meet its standards.
“That body wash was something that was never in our product pipeline,” says KraveBeauty founder and CEO Liah Yoo, who started the skincare brand in 2017. “It just came from a problem-solving process: How do we make sure that we are not spilling this down into the wastestream and can still use this as an opportunity to also bring awareness to the public [about waste].”
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