Operational transparency is exactly what it sounds like. Showing the customer how hard you are working for them. Think of a restaurant with an open kitchen format so you can see the food being made. Think of Amazon that let’s you track the progress of your package. Think of your landscaper who leaves a note on your door, that indeed, he did cut the lawn today. In a world where we’ve been accustomed to friction-less transactions (read: everything is easy and available), it’s often helpful to remind customers of the work involved. Yo, this ain’t easy. . .