Parks Project is a new outdoor lifestyle brand with a sole purpose: save the U.S. national parks. After a weekend volunteering in the Santa Monica mountains, friends Keith Eshelman and Sevag Kazanci were struck by the challenges facing America’s underfunded and underappreciated national parks.
Inspired by their time working for social enterprise company TOMS, the two entrepreneurs set out to harness consumer power to help support some of the parks’ underfunded projects. Now having contributed over $200,000 to park partners and pairing up with 100 specialty stores, they are rolling out in REI stores nationwide this summer.
Dispatches From The Front 