Is Tesla taking merch too far?
Elon Musk has a knack for selling weird branded merchandise that has nothing to do with what his companies actually do — remember The Boring Company’s flamethrowers? Or the $400 leather jackets made from the same automotive grade leather that adorns Tesla interiors?
Tesla added surfboards to its gift shop on Saturday. The surfboards, which were briefly available for the perfectly reasonable price of $1,500, is a collaboration between Tesla Design Studio and Lost Surfboards.
Dispatches From The Front 