When we evaluate software, we consider common use cases, ideal feature sets, ease of implementation, customization options and design. However, competing alongside multi-use CRMs, CMSs, document management systems and e-commerce products are specialized solutions designed with a narrower user-set in mind.
Examples of industry specific solutions include products such as ReThinkCRM, a real estate CRM specifically for commercial brokers; Vinsight, a business software specifically for wineries; mycase, an all in one management solution for law firms; and a bevy of ERPs for everything from food and beverage purveyors to manufacturing companies to design firms. While the starting costs for industry specific solutions vary widely according to feature set and business focus (Enterprise vs. SMB), they generally tend to be more expensive than their broad-use counterparts.
Dispatches From The Front 