Money is surprisingly social. Venmo was one of the first U.S. startups to capitalize on that realization, designing its mobile app around an emoji-ridden social feed. Now messaging apps are seeing the light and welcoming financial services companies onto their platforms.
Today, TransferWise enters the fray with the launch of its Facebook Messenger bot. As with the TransferWise app, the bot provides a lower-cost means for executing cross-border payments. It will compete against a similar offering from Azimo Ltd., which announced its Messenger integration in August.