The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc.
The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were steering them towards buying from you. They would just, unexplainably, feel compelled to trust and buy from you. They’d just leave the conversation with your product proudly in their hand thinking that they had made the decision when, in fact, it was all you and the secret arsenal of tactics you’d deployed throughout the conversation.
Dispatches From The Front 