This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community.
Marketers today realize that a vibrant, engaged, loyal community is perhaps the greatest asset a brand can possess and often leads to an extremely profitable enterprise – whether that’s the intent of the organization or not.
The challenge is that the kind of community described above doesn’t appear through some magic marketing trick – building a strong community around your brand is difficult, elusive, and fragile.
Dispatches From The Front 