To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC’s broadcasts by length and frequency, including Coca-Cola, Nike and BMW.
Collectively, the ads generated 3.5 billion impressions. The company’s data includes online surveys as well as traffic stats about Google searches.
Per Google’s findings, 34.4 percent of consumers remembered seeing Nike’s “Unlimited” campaign, which champions the stories of everyday athletes like Chris Mosier, Sister Madonna Buder and Kyle Maynard—the first quadruple amputee to climb Mount Kilimanjaro.
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