Think niche! That’s actually a scary thing for entrepreneurs. You are starting a brand new business, and you don’t want to say no to anyone. You want — and need — to make sales. Naturally, the idea of targeting a very specific market, thereby excluding others, is scary.
I get it. When I started out, I positioned myself as a life, career and business coach. I was making sales, but was also targeting three distinct personas. This was no easy task, and it left me feeling drained.
Dispatches From The Front 