Impossible Foods previews meatless burger that cooks, smells, and bleeds like beef | Inhabitat

Impossible Foods has perfected a juicy, bleeding, meatless hamburger that mimics beef down to its distinct aroma – and they just debuted the revolutionary vegan patty in San Francisco. Engineered to evoke the taste, smell, and cooking reactions of beef, this food innovation could change family cookouts forever. Impossible Foods founder Patrick Brown told The Wall Street Journal, “The whole mission of this company is to make eating animals unnecessary. So, we don’t want our product to just be delicious, we want it to be as delicious as meat.”

Read More