In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
The brewer built the edible edifice outside the Old Truman Brewery in London’s Shoreditch neighborhood, disguising it as a billboard in the shape of a giant chocolate bar (the confectioner’s kind), then unwrapping it to reveal the unusually sweet watering hole.
Dispatches From The Front 