As a female entrepreneur, I, like so many others, have to juggle my time carefully. I’m always looking for strategies to use one thing in many ways. One tool I’ve discovered that can do more than meets the eye is customer relationship management software (or CRM).
A lot of people mistakenly think CRM is only something marketers use, or it’s just a place to throw all your contact information. That’s simply not the case; it’s also a fantastic tool to increase sales for your business. And hey, I’m all about using it for as much as I can, especially if it helps me grow my business!
Today’s CRM solutions are much more sophisticated—not to mention more useful—than their predecessors. Here are three effective ways to use CRM as a sales tool:
Dispatches From The Front 