It takes a lot to run a successful e-commerce business these days,and there are plenty of resources to help you when it comes to looking for strong business advice. But with all of this advice, comes more obstacles, like how to convert customers.
If you want customers, then you need Google’s help; Google essentially controls what traffic goes to which site. So when Google changes how it operates, it puts a lot of strain on businesses in order to comply. The Google “buy button” is next up in the queue of things changing, and e-commerce store owners are worried it will impact their businesses.
Why Are E-Commerce Stores Worried About the Google Buy Button?
The fear for e-commerce business owners is that Google will be more than a search engine, instead becoming a reseller or middleman. This obviously robs e-commerce stores of important relationships with their customers. The fear is that this will lead to an Amazon-style situation, where customers often believe that they are doing business with Amazon as opposed to third-party sellers, and any customer service and returns processing will be handled without the control of the e-commerce store operator.
Dispatches From The Front 