A new privacy policy from Spotify introduced with little fanfare has sparked a backlash against the streaming music service, prompting an apology and clarification from the company CEO.
Earlier this week, Spotify quietly announced that it plans to begin looking through your phone, tracking your location and even following your activity on Facebook in an effort to provide a more personalized experience.
Those new data collection efforts have already pushed some users to cancel their accounts, including Minecraft creator Markus Persson — whose searing objection to the new privacy policy even drew a response from Spotify CEO Daniel Ek.
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