Being locked in for two years was basically the norm for mobile contracts, but the changing landscape of the industry is forcing companies to reassess this model.
While T-Mobile and its brash CEO might have made the most noise with its Uncarrier marketing, others are following suit. Count Verizon as being the latest to do so.
Starting August 13, Verizon stopped subsidizing phones, and its newest price plan will kick in by offering four pricing tiers for data allocation:
Small: $30/month for 1GB of shareable data
Medium: $45/month for 3GB of shareable data
Large: $60/month for 6GB of shareable data
X-Large: $80/month for 12GB of shareable data
Dispatches From The Front 