Just like an outreach email should be easy to look at and digest so is this blog post!
1. Type with a purpose
Before you send that outreach email, peruse the blog, hone in on what you are asking for of the bloggers you’re pitching and what you are willing to give to them for their time and awesomeness.
Emails that are super short and to the point have the best response rates because, let’s face it, we are all slammed and time is too precious to read a lengthy email!
The first sentence of your email should state who you are and why you are reaching out.
2. Don’t overdo the subject line
When inboxes fill up, it’s common practice to delete a bunch based on subject lines. Something that is over the top or too “salesy” are the first ones to be clicked in to oblivion.
Try asking a simple question or having a conversational subject line like “Your latest post on xyz pain point was awesome” or something as simple as “let’s collaborate” is more effective that over thinking it.
Dispatches From The Front 