What happens when a culture is wrong? What does it take to change it? One thing’s for sure: you’ll need a deft leader. A new book by Roger Connors and Tom Smith, Change the Culture, Change the Game, tells how to effect cultural change within organizations.
You hear it all the time. Article after article, blog post after blog post talks about company culture or company DNA. These words were chosen because they represent something intrinsic and nigh-unchangeable. But what happens when culture is wrong? What happens when the DNA is bad?
Well, if you’re a species, you probably go extinct. Ouch. Obviously for a business, this is not an ideal result. So let’s say that you’ve identified a feature in your organization’s culture that needs to change. If it’s really in your culture—in your company DNA—it’s going to take more than a memo to change it.
Dispatches From The Front 