Like any minor, Mintz has had to lean on her parents for some help. Her father — who runs a private equity firm — is the registered owner of her business. He’s helped front money for legal fees but says he fully expects a “return on investment” as with any business venture.
But Nannies by Noa is all her brainchild. The idea came about as a result of a challenge, made in jest by her mother: Find a better babysitter for their family. (Mintz was critical of their own.)
She did just that — and then she starting helping her mother’s friends find nannies.
“I found it fun to get to know a family and their needs — and find a babysitter who matched that,” she said. It was the summer of 2012, before she entered 7th grade.
Dispatches From The Front 