Surveys can benefit your company, your current customers, your potential customers, and the industry as a whole through usable information that might otherwise be lost.
Among the many techniques businesses use to engage customers and improve services, few remain as effective as the customer survey, according to GetResponseblogger Pam Neely.
What do customer surveys have to offer?
Measurement and analysis of customer satisfaction (or, in some cases, dissatisfaction). Companies can render a sample set of this information by reviewing sites such as Yelp or Angie’s List, perusing blog comments, and checking out social media commentary–and they should.
Beyond this, customer surveys offer a business the opportunity to choose which information it seeks. Many customers, especially the unhappy sort, will express their chagrin without quantifying it or explaining why they’re dissatisfied with your product or service.
Surveys offer specifics and the opportunity for subsequent synthesis by company personnel and marketers.
Dispatches From The Front 